The holy grail of digital marketing in today’s markets is to “go viral”, but we are yet to get any really gauge of what makes digital content go viral: what are the factors that combine to make you hit the top of the viral charts and stay there?
How could you create a more interactive brand experience in store? Point of Sale is a concept that we’re all familiar with for communicating promotions: stickers, posters, tent cards, ceiling hangers, and so the list goes on. But interactive point of sale offers a far greater range of opportunities to enhance the in-store shopping experience. [...]
The Japanese phrase genchi genbutsu means “go out and see for yourself” and is a central pillar of The Toyota Way and of Lean management. It is a principal that says “if there is a problem, don’t try to theorise from your box. Go to where the problem is, see it, then solve it”.
Almost two years ago the busy-bodies in Europe, spearheaded by Germany and France, decided it was time to clamp down on internet privacy concerns.
And after they clamped it down they hit it repeatedly with a hammer until we were left with a broken mess that helped no-one.
Then they hit it some more.