Is Neuroscience the future of Market Research?
The holy grail of digital marketing in today’s markets is to “go viral”, but we are yet to get any really gauge of what makes digital content go viral: what are the factors that combine to make you hit the top of the viral charts and stay there?
How could you create a more interactive brand experience in store? Point of Sale is a concept that we’re all familiar with for communicating promotions: stickers, posters, tent cards, ceiling hangers, and so the list goes on. But interactive point of sale offers a far greater range of opportunities to enhance the in-store shopping experience. [...]
The NHS Go Genbutsu: How the Civil Service is Thinking Lean
The Japanese phrase genchi genbutsu means “go out and see for yourself” and is a central pillar of The Toyota Way and of Lean management. It is a principal that says “if there is a problem, don’t try to theorise from your box. Go to where the problem is, see it, then solve it”.
Almost two years ago the busy-bodies in Europe, spearheaded by Germany and France, decided it was time to clamp down on internet privacy concerns.
And after they clamped it down they hit it repeatedly with a hammer until we were left with a broken mess that helped no-one.
Then they hit it some more.