My Fantasy Stapler

Written on April 3rd, 2011 by Marcus and filed in acco case studies

Win a Samsung Galaxy Tab and star in your own personalised movie with Rexel’s My Fantasy Stapler: www.rexeleurope.com/fantasy

Show how imaginative you can be by creating your own stapler or hole punch for your chance to win a Galaxy Tab. To be a winner, simply visit My Fantasy Stapler, design your dream stapler, submit it into the competition and ask your friends for their vote, by sharing it on email, Twitter and Facebook.

Touching the Ideal Home Show

Written on March 13th, 2011 by Marcus and filed in siemens case studies

Half dozen heads – 2 weeks – 1 big idea – The challenge was set to help create a siren for Siemens at the Ideal Home Show.

With our creative already being transformed into 2 very strong and inviting stands at this years’ Show, Siemens challenged Purple Frog to create an interactive and engaging centrepiece for the ‘green’ stand.

2011 predictions

Written on January 2nd, 2011 by Marcus and filed in digital marketing

1 From strength to strength
Facebook will continue to become more important to brand marketers with regard to distributing content. From posts that link to new videos and other content to those announcing new products and services, Facebook, the UKs largest social networking community will be one of the main mass broadcast mediums as well as a very powerful and personal one-to-one marketing platform.

Is social media like marmite?

Written on December 30th, 2010 by Marcus and filed in digital marketing

Having spent many hours during this Christmas break talking to (at) pretty much anyone who will listen to my drink induced mutterings about communities, I have concluded that there are two types of people in this world – those who love social media, and others who hate it. And there doesn’t appear to be anything in the middle. So what about brands, is it the same?

FujiFilm – Touch Your World

Written on September 30th, 2010 by Marcus and filed in fujifilm case studies

We can finally reveal the detail of one of our most exciting projects of 2010 – Touch Your World – the new worldwide campaign for the FinePix Z800EXR compact camera from FujiFilm.

The world of compact digital cameras is very crowded and competitive, with new technologies pushing boundaries further than before, and the big brands vying for the all important hook that will catch and captivate a very switched on audience.