The Appointment Group goes social

Written on November 14th, 2011 by Marcus and filed in purple frog news

Purple Frog are delighted to announce that it has been commissioned to steer The Appointment Group and all its lines of business into a social media programme designed to improve online visibility and group awareness.

The social media activity will focus on giving voices to each of their communities and encourage the spread of content through extended networks.

Visiting 270 London Underground stations in 1 day

Written on November 14th, 2011 by Marcus and filed in purple frog news

Guinness world records are highly sought after and prized achievements, and this is no different for the fastest time to visit all 270 tube stations, currently held by Mancunian Marc Gawley on 1st July 2011. Extensive planning and cunningly choosing a day when the tube was running normally but when a lot of Londoners had [...]

Solid support from the Brick Development Association

Written on October 25th, 2011 by Marcus and filed in news & events

The BDA have announced their support of the Purple Frog Tube Challenge to be held on 9th November in aid of Sue Ryder Nettlebed Hospice. Their sponsorship of one of the teams trying to visit 270 stations in 1 day neatly brings together modern day fundraising challenges and Victorian underground brick architecture.

Google – a handy search tool or a business partner?

Written on September 12th, 2011 by Marcus and filed in industry news

The world and our behaviours are changing, and it’s happening at its fastest rate ever.  I’m not talking about global warming, alternative energy sources, the rise of China as a super power, nor the political landscape across North Africa and the Middle East.  The change is far closer to home and part of our everyday life whether we like it or not, and it is infiltrating and affecting every walk of life across our planet.

Yuasa – BTCC social media

Written on August 23rd, 2011 by Marcus and filed in yuasa featured work

Following a success debut sponsorship season with Honda Racing getting good TV and press exposure alongside highly successful drivers and a winning team, Yuasa asked Purple Frog to promote the brand further using social media. Yuasa was predominantly a manufacturing business with its core activity in the UK focused on B2B solutions within its industrial division. With a strategic change of direction for its automotive division from OEM to aftermarket, new brand awareness opportunities became available with consumers, and the sponsorship deal became the focus to maximise exposure as well as continue the increase in aftermarket market share.