Marks & Spencer Luxury, All Butter Deep Filled Mince Pies

Written on December 19th, 2011 by Jon and filed in purple frog news

What a surprise! Although all the judges enjoyed the M&S pie, it didn’t manage to beat Sainsburys’ Taste the Difference mince pies  (as tested on Friday), leading it to fall into a disappointing, and non-traditional, third place. M&S really emphasise the traditional side of Christmas in their mince pie packaging with a lesson on the [...]

BigWigs. Big Fun.

Written on November 16th, 2011 by Jon and filed in Jon Butler's Blog

For us at Purple Frog the phrase ‘going down the tubes’ has a new meaning because last week on the 9th November, we spent the entire day doing just that and it was all my fault… erm,  I mean idea.

It’s hip to be square

Written on October 6th, 2011 by Jon and filed in digital marketing, social media marketing

Foursquare. For those who are unfamiliar with it, Foursquare is a smartphone-based game. With social media elements similar to that of Facebook and Twitter, it allows you to visit and ‘Check-in’ at locations across the globe, earning points for doing so.

Siemens – Trade-in places

Written on October 5th, 2011 by Jon and filed in siemens case studies

At the cutting edge of innovation for over 160 years, Siemens has an enviable reputation as one of the world’s leading manufacturers of premium household technology.

A key marketing strategy for Siemens is the trade-in promotion – highlighting the improved performance and energy-savings that modern Siemens appliances can bring to the home.

Siemens – our friends electric

Written on September 26th, 2011 by Jon and filed in siemens featured work

The brief was to build upon the groundwork put in by Purple Frog during the course of 2010 which began to increase consumer awareness, while implementing a new brand design aesthetic. A link to the current television advertising campaign was a mandatory element for the press campaign.