But seriously folks

Written on April 7th, 2010 by James and filed in James Olney's Blog

Do agencies go to pieces when Account Directors go on a business trip?

The other side of the lilypad

Written on March 11th, 2010 by James and filed in digital marketing, web

We believe in the fine balance between serious thinking about business and brands and having some fun. Here is a taster of playtime…

Form Follows Function (by a long way)

Written on February 18th, 2010 by James and filed in digital marketing, web

Today I downloaded the latest version of Firefox on my Mac, spurred on by some security concerns. Everything installed nicely and at the end of the process I was taken to Firefox’s home page where I was instantly dazzled by a new feature – personas.

In the pink

Written on February 4th, 2010 by James and filed in digital marketing, marketing-strategy

You can now buy the snazzy new Fiat 500 in pink. But here is the interesting part. It’s an online exclusive. You can’t see it in any showroom and can only buy it online. But it is pink and even I have to admit it looks pretty striking.

For Fiat to make this move suggests they have complete confidence in the buying habits and motivations of a sizeable chunk of the population. This practically redefines the term “pink pound” (which historically has meant something entirely different).

Join the Flock

Written on January 19th, 2010 by James and filed in web

Flock is a new web browser based on Mozilla (the same as Firefox) that allows you to keep track of all your social networking from one location. It’s an interesting solution but is it one that people are actually asking for?