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Author Archive
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Written on September 5th, 2011 by David and filed in advertising
Improve theCarbon Footprint of your Point of Sale by using a 100% recycled alternative to vinyl. Crystaleen is not only 100% recycled but is also unlike vinyl recyclable after use.
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Written on September 5th, 2011 by David and filed in industry news
Health Communications has always been an area where sustainability and cleanliness have been key issues. Literature, posters and stickers need to be wipe clean. We now have a new solution using antimicrobial protection instead of plastic.
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Written on August 1st, 2011 by David and filed in social media marketing
Social media marketing is about gaining insights, engaging with your customers, gaining their advocacy and getting them to talk about your brand with their friends and acquaintances. Social media works in a 5 stage cycle. Listen Listening is the most important element of a social media strategy. Listening using specialist or free tools allows you [...]
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Written on July 19th, 2011 by David and filed in conferences/exhibitions
CMO Exchange July 2011 Purple Frog attended the CMO Exchange at the Hilton Tower Bridge on the 11th & 12th July as a silver sponsor. This prestigious event was attended by a large number of Chief Marketing Officers from a range of well known brands. The Exchange was very informative with guest speakers including: Dani [...]
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Written on July 12th, 2011 by David and filed in haddenham beer festival featured work, not for profit featured work
The brief was to create a community website that would allow the Haddenham Beer Festivals Trust to interact further with the community they serve. The charity wanted a site which they amend easily and would give them the flexibility to offer each of the sponsors and beneficiaries a separate page on the site.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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