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Author Archive
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Written on October 28th, 2011 by David and filed in industry news
A recent research report by GfK has confirmed that advertising using online channels generates considerably more short-term sale revenue than TV, press and outdoor campaigns.
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Written on October 10th, 2011 by David and filed in conferences/exhibitions
Maximising your return from your marketing spend is vital. Marketing is undertaken by all businesses, but those that are successful are those that take it seriously. Join Purple Frog at the Refer-On Hub Showcase to find out how to make your marketing effective.
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Written on September 26th, 2011 by David and filed in industry news
Insights provider, Kinetic Worldwide have just surveyed 500 UK adults and have found that they are increasingly using their mobile devices to access location tools and social networks.
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Written on September 20th, 2011 by David and filed in clients
St. Joseph’s Hospice is one of the largest hospices in the UK and it provides palliative care and support in East and North East London. Covering one of the most diverse and poorest communities the charity has many challenges not only in raising money but also in managing the services it offers. Purple Frog have [...]
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Written on September 5th, 2011 by David and filed in social media marketing
Social Business – the way forward. Social Media has significantly changed the way that businesses & brands interact with customers. There are many articles about Social Media and Social Media Marketing. Even though some businesses are yet to fully embrace this, the development of the Social Business is taking place.What is a Social Business? The [...]
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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