Robert Lodgefiled in: the frogs
written by Rob on July 4th, 2011 |
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I have been working in through the line marketing for over 10 years across most sectors, including financial (NatWest/RBS, AIG, JP Morgan Fleming, Travelex), retail (IKEA, Carphone Warehouse, Geek Squad), charity (WWF, The V&A), travel (Air New Zealand, Bales Worldwide), FMCG (Hotel Chocolat), telecoms (Colt Telecom), transport/government (the Olympic Delivery Authority) and sports hospitality (MATCH).
With such exposure to a wide range of clients I have been able to gain valuable experience in the most effective ways to reach varied audiences.
I have led teams producing integrated work; from the creation of highly visualised websites, eDM and digital advertising, to effective offline direct marketing, press, print, OOH, radio and POS.
Leaving the bright lights of London behind I joined Purple Frog from M&C Saatchi as Account Director. Currently directing and coordinating the day-to-day running of my accounts, I ensure the Agency consistently delivers beyond Client expectations.
Core Experience:
Campaign management, direct and integrated marketing, digital marketing, online advertising and marketing, on- and offline strategy, market research, campaign measurement and analytics, POS, Print, eDM (including email broadcasting platforms), PPC, SEO, CMS, data planning and buying, web-based project management systems and collaborative editorial workflow.
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Brings to the party: |
Katsu curry, DM expertise, an eclectic music collection, interesting dance moves, a great sense of humour, satisfied clients. |
| Gets excited about: |
Gadge, cars, print, great creative, hitting the powder on my snowboard and a great day out in the countryside. |
| Gets wound up by: |
People with no manners! Grrrr. |
| Gets inspired by: |
Creativity, art, my fiancée, people who push boundaries… and a good pint of lager. |
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