mobile marketing
‘Always on, always with me’ enables targeting and usage outside the desktop online experience.
So what can mobile marketing do for you?
Mobile marketing can add another arm to your strategy. Every customer interaction and engagement can be logged and saved for CRM activities, further refining your communications. Using multiple points of entry enables you to:
- Find and track the most effective advertising medium and the audience it attracts
- Understand the best way to tailor how to work on converting your audience
- Turn visitors into brand ambassadors who buy additional goods/services and relay their experience to others.
Mobile marketing has an immediacy that’s lacking in online product marketing. It can, as a direct result of its application, extend brand reach and drive up revenue.
What’s more, sales can be increased via mobile without cannibalising existing marketing and sales efforts. Brands already use it as a direct way of encouraging loyalty – through offers, vouchers, etc.
Purple Frog work with you to define and execute a mobile marketing strategy that’s fully integrated with other channels and media:
- SMS messages: keep customers informed about orders and activity. Excellent for improving customer experience, engagement, retention.
- Location-driven marketing (Bluetooth /WiFi): likely to accelerate as Smartphones develop, opening up opportunities for engaging with customers with what is relevant to them where they are.
- Apps: which should be relevant and of real use to the intended downloader (NB gimmicks do not work. Engagement time is limited, resulting in negative ROI). Apps apply equally to Business to Business (B2B), as they can allow data and information to be delivered in a way that suits the recipient. This is especially attractive to distributors and retailers further down the sales pipe.
- Mobile web: mobile versions of websites that allow customers to engage with your brand while on the move.
- QR Codes: a great opportunity to guide consumers to the relevant text. Ideal for additional instructions or, in a business context, for communicating with engineers on the road who maintain or repair machines.
Mobile also acts as an activation point for other channels. Cross-fertilisation of channel activation, e.g. TV and print media that include a short code such as “text PURPLE to 83338” delivers a mobile application, a call to action or a communication at any given point in time, when these at their most relevant, while the consumer is engaging with your brand.
To find out how mobile marketing can benefit your business call 01844 295170 or email more@purplefrog.co.uk
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