Part of the BSH Group and one of Europe’s leading manufacturers of kitchen appliances including washing machines, dishwashers, fridges, freezers, tumble dryers and ovens.
The brief was to build upon the groundwork put in by Purple Frog during the course of 2010 which began to increase consumer awareness, while implementing a new brand design aesthetic. A link to the current television advertising campaign was a mandatory element for the press campaign.
Brief Siemens is sponsoring the Celebrity Chef Theatre at this year’s Ideal Home Show. Their aim was to engage with visitors and drive footfall from the theatre sessions to their Siemens stand. Solution In order to capture visitor attention, QR codes were placed on seats and positioned around the theatre which, when scanned, take visitors [...]
At the cutting edge of innovation for over 160 years, Siemens has an enviable reputation as one of the world’s leading manufacturers of premium household technology.
A key marketing strategy for Siemens is the trade-in promotion – highlighting the improved performance and energy-savings that modern Siemens appliances can bring to the home.
Half dozen heads – 2 weeks – 1 big idea – The challenge was set to help create a siren for Siemens at the Ideal Home Show.
With our creative already being transformed into 2 very strong and inviting stands at this years’ Show, Siemens challenged Purple Frog to create an interactive and engaging centrepiece for the ‘green’ stand.
RockMelt describes itself as a social web browser where you can “chat, share, read with friends and much more – right from the browser.” Essentially it’s Google Chrome adapted to maximise social usage. We thought we’d have a look and give it a quick review, both as a browser and as a social tool. There [...]
