Social Media Marketing in the Construction Industryfiled in: blog
written by David on May 18th, 2011 |
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Social Media Marketing is now a vitally important ingredient in the marketing mix and our team understand how to build a strategy and leverage social media and social networks for the benefits of your business either using campaigns or conversations online. We can help you influence and engage with architects, building product manufacturers, surveyors, project managers and contractors plus get the most out of the associations that are their trying to help and advise you.
To be able to fully benefit from Social Media you need to have a Strategy and above all a strategy that recognises the importance of Social Media and does not just treat it as a separate part of marketing that needs little attention.
The purpose of social media is to:
- Raise awareness of your brand and/or company
- Help you manage and enhance your reputation
- Develop relationships with industry leaders and peers
- Increase your online visibility so as to
- Increase traffic to your web site
You need to create a simple strategy which enables you to deliver a return on your investment of time and cash which not only works with your other marketing activity but also informs it and increases your overall effectiveness.
The Purple Frog approach to Social Media Marketing is to give your help you understand your current position with respect to your competitors and then to ensure you have a strategy which will lift you above the crowd.
We believe that social media is a circle, that once you start you can continue to grow and expand your influence at a pace which suits you and that you can influence big areas and small areas together or in isolation.
Our Social Media Marketing Circle will enable you to develop and then apply a strategy either as a creative campaign or as a conversation based campaign. The end objective is to have those you want to influence and engage with talk about you and your brand in a positive manner without you being involved and the 5 steps of the circle are:
- Listen – understand where those you want to influence are talking this is not necessarily Facebook and Twitter but can be industry forums, blogs and trade association feeds and newsletters.
- Respond - answer the questions and concerns of your target audience and make them aware that you are aware.
- Converse – create a dialogue either with individuals or groups, gain insights and data to help you make informed business decisions.
- Lead - encourage debate and conversation, use it to help you decide on new products and services.
- Multilogue – devolve power to your audience so that they are doing your talking for you whilst you go back to listening.
We look to ensure that your social media strategy is embedded within your organisation and that you are running it, controlling it and managing it with our help.
Even if you think social media is not for you, your brand will be being talked about, issues that are important to you will be being talked about and issues that are important to your customers will be being talked about.
- Can you really afford not to be involved?
- Can you really run your business in isolation?
- Can you really afford not to understand your customers issues?
If you can’t then talk to Purple Frog about Social Media Marketing, call us now and speak to David Finch on 01844 295170 or email david@purplefrog.co.uk
Brick Development Association – A client who have benefited from a new advertising, direct mail campaign & social media campaign created by Purple Frog in fact the B2B Marketing Campaign of the month for March 2011. To read more about this campaign visit Built to Last – an Award Wining Campaign.
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