Touching the Ideal Home Show
Half dozen heads – 2 weeks – 1 big idea – The challenge was set to help create a siren for Siemens at the Ideal Home Show.
With our creative already being transformed into 2 very strong and inviting stands at this years’ Show, Siemens challenged Purple Frog to create an interactive and engaging centrepiece for the ‘green’ stand.
In a world where the use of ‘green’ and an association with ‘green’ is a good thing, consumers are becoming more and more confused with a band wagon of brands over saturating the market with confusing sustainability and environmental messages. To help add some clarity to consumer understanding on sustainability issues and how we can collectively make a difference to our world providing a greener future for ourselves and our children, Purple Frog created the Siemens Pledge.
By using a 40″ touch screen on the stand we are encouraging visitors to the Show to touch the screen with their hand and choose from a list of pledges. By making a pledge to change an existing attitude or to do something they hadn’t done before, the visitor is pledging their support to Siemens sustainability initiatives and helping to grow a hand-print forest. Each pledge adds a hand print to a growing tree and received with a rousing round of applause designed to attract further visitors to the stand. By the end of the Show there will be a forest of hand print trees displaying every visitors’ pledge.
Pledges that are touching a greener world:
- I pledge to walk or cycle to work at least once a week
- I pledge to buy locally, reducing the number of car journeys
- I pledge to turn off a running tap when cleaning my teeth
- I pledge to plant a tree (or two) to increase oxygen levels in the atmosphere
- I pledge to turn power down – turning off lights and electronic equipment when not in use
- I pledge to turn down the temperature on my hot water heater
- I pledge to consider alternative energy sources like solar power
- I pledge to replace my old appliances with energy efficient Siemens appliances
The Ideal Home Show 2011 at Earls Court 11-27 March.
Come and visit Siemens on stands 1M40 and 1M9 and pledge your support.
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