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Archive for August, 2010
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Written on August 17th, 2010 by David and filed in branding, digital marketing, marketing-strategy
Games have been one of the biggest growth areas on social networks within the last few years and brands have had to consider if online games are a tool they can use to engage with their customers. These games are not those associated with the X-box and Playstation but those on social network sites such as Facebook.
Facebook is clearly the most popular place to partake in these games with over 83% of respondents to an Information Services Group survey undertaken on behalf of Popcap Games saying that this was a site they had played games on.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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