Leveraging personal networks

Written on July 27th, 2010 by David and filed in digital marketing, marketing-strategy

Marketing using social networks is the current hot topic at the moment and I have written quite a few blogs on the subject as well as presented to various audiences about how to use these within B2B and B2C marketing.

This subject will continue to tax and engage the majority of marketing departments over many months to come and I have no doubt that I shall write further on the subject as it’s reach continues to grow, but there is also another area that we need to consider in this regard namely Personal Networks

Welcome to the post-digital age

Written on July 15th, 2010 by Karen and filed in branding, digital marketing, marketing-strategy

Yes, it is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the ever changing digital age, makes the headline above somewhat confusing.

The link between creativity and effectiveness

Written on July 1st, 2010 by David and filed in advertising, marketing-strategy

Read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link between creativity and effectiveness, citing that ‘…the most creatively awarded advertising is 11 times more efficient at delivering commercial success’ (John Tylee, campaign – 25 June 2010).