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Archive for June, 2010
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Written on June 29th, 2010 by David and filed in branding
Green branding has been a big hot topic for some time and Purple Frog has been invited to contribute to important new research being conducted by the Economist Intelligence Unit into the way that green branding is being addressed by major corporates.
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Written on June 11th, 2010 by James and filed in web
Google rolled out its latest experiment in user interface improvement yesterday and within minutes outrage was spreading like wildfire across the net.
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Written on June 10th, 2010 by David and filed in industry news
M-commerce as mobile retail is now dubbed is set to more than double by 2013, according to a recent report by Ovum and Verdict Research.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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