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Archive for May, 2010
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Written on May 17th, 2010 by David and filed in digital marketing, marketing-strategy, web
Many clients and commentators when talking about online marketing and advertising refer to social media and social networking in the same breath but in truth this leads to many misunderstandings as social media is by definition the tool for broadcasting your message just as in the offline environment and advertising, marketing and networking are 3 different ways of using the media.
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Written on May 13th, 2010 by David and filed in branding, digital marketing, marketing-strategy, web
Today going green is something we all must do and the construction industry is without doubt a sector where this is very important. Going green however needs to be a fundamental part of the brand of your business if consumers are to believe you are serious. Do not just bolt it on to your marketing strategy, make sure it is a theme throughout your business and that your staff believe in it as well.
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Written on May 12th, 2010 by James and filed in James Olney's Blog
History in the making occurred today when David and Nick built their new cabinet. They were able to set their differences aside and both agreed that the larger drawer should go at the bottom.
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Written on May 11th, 2010 by David and filed in industry news, marketing-strategy
Digital printing has been around for over a decade now and its usefulness as a marketing tool has developed every year since its inception. Originally whilst it had the advantages of variability and personalisation it was normally of poor quality and very expensive. All this has now changed, though it is still not cheap as by its very nature it is designed for smaller runs but quality issues are a thing of the past and the range of substrates that can be printed on is infinitely variable.
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Written on May 7th, 2010 by David and filed in David Finch's Blog
Yet again the summer is nearly upon us and it will soon be time for the Haddenham Real Ale Festival, which this year will be even bigger and better than before. Each year this festival has grown and each year we keep increasing the amount of beer and other drinks on offer in order to try and stop running out but as yet we have failed in this endeavour, although last year we were able to draft in some emergency supplies so we had beer until the last band had finished
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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