Tork Performance
The Tork brand supplies away-from-home washroom hygiene systems and industrial cleaning wipers to 4 key market segments within the UK – Industrial, Commercial, HoReCa (Hotels, Restaurants and Catering) and Healthcare. A division of SCA Tissue Europe, the European market leader for tissue based consumer brands, Tork products include both consumables and their dispensing systems, with a focus on environmentally sound production and modern, functional design.
As Tork’s lead UK agency, Purple Frog has been responsible for the implementation of new global brand strategies and image, currently being rolled-out across all forms of communication, beginning in mid 2009 with the launch of a new product catalogue.
Continuing into 2010 with the launch of the Tork Performance object wiping range, with supporting literature and marketing communications, the new style has been successful with Tork staff and market segments and is being implemented across all levels of media including market-specific advertising and promotional activity.
| 
