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Healthy competition in Purple Frog

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written by on April 7th, 2010

The Purple Frog team is thrilled to have won all Siemens’ white goods portfolio creative and campaign development.

Our work will include consumer brand awareness and product launch advertising in national and tactical press, in-store awareness and promotional activity, online support and specific niche campaigns.

This is particularly exciting for us as it comes as a direct result of our work with Bosch over the last 3 years. Purple Frog will handle both accounts to ensure the maintenance of brand distinction and effectiveness of marketing communication for each brand in the UK.

It is a significant and welcome reward for us, and means that we have to create clear demarcation between creative and account teams whilst maintaining effective strategic and brand custodianship across both – a fine balance for our Account and Creative Directors.

We’ll keep you posted as our work develops.

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