It’s only a short film but it speaks volumes about how we work. Profiling the creative development of a new, groundbreaking B2B brand aimed primarily at the professional and social photographer, the film describes initial conception through to launch. Behind the scenes, Purple Frog also worked with the client to create new business strategies for all portfolio brands – but we’ll save that story for another day.
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
Mercedes Benz is the latest of a string of major brands to try to connect with a younger audience through social media. Two of Mercedes’ key initiatives are the ‘Escape the Map’ competition launched in November (now closed) and social media activity based around a Mercedes-sponsored Fashion Week.
