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Archive for March, 2010
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Written on March 30th, 2010 by Sam Bristow and filed in not for profit case studies
When a client moves on, it’s really gratifying that they come back to us when in their new role. Springboard will be the 3rd account that we have developed with this client so we must be getting something right.
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Written on March 30th, 2010 by David and filed in digital marketing, marketing-strategy, mobile
iphone applications are one of the current must haves among many marketers and advertisers but just having an app is not the answer to ensuring that you get value for money just in the same way that just having an advert in a magazine will guarantee leads or sales.
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Written on March 27th, 2010 by Mandy and filed in music & media case studies
Marillion are one of the UK music scene’s best kept secrets; purveyors of soulful, powerful, and often deeply-moving music, with a long-standing reputation for blistering live shows which have earned them an impressive and faithful global fanbase.
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Written on March 20th, 2010 by Jon and filed in miscellaneous case studies
It’s only a short film but it speaks volumes about how we work. Profiling the creative development of a new, groundbreaking B2B brand aimed primarily at the professional and social photographer, the film describes initial conception through to launch.
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Written on March 19th, 2010 by David and filed in digital marketing, mobile
On the 23rd February I saw Jim Brooks give a Seminar at the Technology for Marketing and Advertising Exhibition at Earls court. Jim is an ex-creative director who has moved into mobile marketing consultancy and advises many large corporates on how they can cut through the noise of the mobile market place and in doing so look at how they can achieve success without alienating their customers and potential customers.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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