Make them laugh but with cautionfiled in: advertising
written by David on February 1st, 2010 |
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A recent article in the 30th January Issue of the New Scientist (pp 40-43) looked into the reasons people laugh. It concluded that people find different types of jokes funny, and, in particular, men and women seem to process jokes differently. In fact, women take “significantly longer” to decide whether something is funny or not.
Most jokes either have a clear punchline or are ‘nonsense’ humour, in which case they are only partially understood. Researchers conclude that an element of empathy is required for all kinds of humour – so it is therefore necessary to take care how you use humour in your marketing so as to avoid sending out the wrong message.
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