Giving safety in numbers
Noyce Livett, one of the UKs ‘top 100′ commercial insurance brokers engaged Purple Frog for a complete brand overhaul nearing three years ago. Since the launch of the central concept “The broker you can trust…(to give safety in numbers)” and the new corporate style, the business has looked to develop further its reputation as the forward thinking broker delivering tailored and reliable solutions across diverse industries to more than 90 countries worldwide.
Following the arrival of new key personnel at Noyce Livett in recent months, Purple Frog have been asked to help establish the business as confident brokers within two identified markets: science, technology, and medical; and plant hire.
The former required a simply development of existing style to create a complementary branch of expertise within the Noyce Livett brand. For plant hire, a new product was created with Zurich plc offering online short term plant hire insurance cover for casual and semi professional clients. Purple Frog developed hireshield and the initial launch of the product to market was via the annual Executive Hire Show at the beginning of February, targeting nationwide plant hire businesses. Online banner ads, press ads, product literature and exhibition panels were produced to create awareness and encourage adoption of the product to sell online. Registrations for the product have just opened, with high expectations from within Noyce Livett and Purple Frog.
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