Cheese versus Tease
We all like a bit of cheese, don’t we?. From the late night foray into the dark kitchen, stepping over the dog to the fridge to sneak a nibble of Cheddar’s finest yellow stuff, to the appallingly cheap yet annoyingly watchable weekly TV game shows that demonstrate how proud we all are of making fools of ourselves in front of millions.
Creating a concept around a game show for a trade incentive scheme where ‘Cheese’ was the essential ingredient to demonstrate a point of difference and provoke a reaction has been proven a good one. With over 50 nationwide distributors registered on Yuasa’s PowerPoints, and a further 500+ dealers already redeeming power points for prizes within 4 months of launch is proof enough. However a more interesting indicator that launch has gone well, is the shear number of participating dealers wanting to talk with each other and with Yuasa about the ‘creepy, cheesy bloke in the gold suit’. Fantastic! – Job done! – like him or loathe him, they are all talking about him!
So then, on to phase two. Let’s bring some glamour to the proceedings. Bring on the girls and a sprinkling of naked flesh, fade out the cheese and introduce some tease. Lovely. This will really get them talking.
What do you think? If you prefer the cheese, vote 1 frog below. If you prefer the tease, vote 5 frogs.
To read the original ‘Let’s Play PowerPoints’ article click here
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