Form Follows Function (by a long way)

Written on February 18th, 2010 by James and filed in digital marketing, web

Today I downloaded the latest version of Firefox on my Mac, spurred on by some security concerns. Everything installed nicely and at the end of the process I was taken to Firefox’s home page where I was instantly dazzled by a new feature – personas.

Cheese versus Tease

Written on February 12th, 2010 by Marcus and filed in yuasa case studies

Creating a concept around a game show for a trade incentive scheme where ‘Cheese’ was the essential ingredient to demonstrate a point of difference and provoke a reaction has been proven a good one.

Giving safety in numbers

Written on February 12th, 2010 by Marcus and filed in miscellaneous case studies

Noyce Livett, one of the UKs ‘top 100′ commercial insurance brokers engaged Purple Frog for a complete brand overhaul nearing three years ago. Since the launch of the central concept “The broker you can trust…(to give safety in numbers)” and the new corporate style, the business has looked to develop further its reputation as the forward thinking broker delivering tailored and reliable solutions across diverse industries to more than 90 countries worldwide.

How to integrate paid and natural search marketing

Written on February 8th, 2010 by David and filed in digital marketing, web

Many marketing departments are curently looking at ways to improve their search engine rankings but often treat paid search such as Google Adwords as a completely separate function than Search Engine Optimisation and in many cases budgets for both functions are separated. This however is the the correct way to look at these, adwords may be an advert but SEO when done properly is also an advert it is just targeted using free listings not paid for ones.

In the pink

Written on February 4th, 2010 by James and filed in digital marketing, marketing-strategy

You can now buy the snazzy new Fiat 500 in pink. But here is the interesting part. It’s an online exclusive. You can’t see it in any showroom and can only buy it online. But it is pink and even I have to admit it looks pretty striking.

For Fiat to make this move suggests they have complete confidence in the buying habits and motivations of a sizeable chunk of the population. This practically redefines the term “pink pound” (which historically has meant something entirely different).