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Archive for January, 2010
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Written on January 19th, 2010 by James and filed in web
Flock is a new web browser based on Mozilla (the same as Firefox) that allows you to keep track of all your social networking from one location. It’s an interesting solution but is it one that people are actually asking for?
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Written on January 15th, 2010 by David and filed in marketing-strategy
Most membership bodies are finding it difficult to maintain membership levels in the face of economic and competitive pressures. There are many things you can do to retain your current membership and increase the uptake of new memberships but you do need to ensure that you have a clear strategy and stick to it. We believe that there are 3 key steps to keeping membership alive as follows:
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Written on January 10th, 2010 by David and filed in marketing-strategy
One week back at work and I thought it was time to make some predictions for the year ahead. There are big changes taking place in the financial world and the implications these have for business reach beyond how they raise capital and finance. The behaviour of consumers has changed and will continue to do so as one of the most important developments 2009 was the rise in opinion sharing through the use of digital technology and social networking by all consumers of products and services from individuals to corporates. These developments will gather pace during 2010 and the businesses will need to position themselves to take advantage of them and other changes that are going to occur.
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Written on January 6th, 2010 by David and filed in digital marketing, marketing-strategy
Video marketing is one of the new growth areas for marketing campaigns and a report released in 2009 by eMarketer indicates that the UK online video viewing audience grew by 10 percent to almost 30 million unique viewers and with YouTube being the second most popular search engine behind Google this figure will only continue to grow. These figures only touch part of the market place as the growth of smart phones has meant that videos are no available on the move and with Apple selling over 17million iphones and ipods in 2009 there is a huge audience waiting to be tapped into.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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