Measuring the success of advertising

Written on December 11th, 2009 by David and filed in advertising, marketing-strategy

It is important that all forms of advertising and marketing are measured and their effectiveness understood. It is surprising how many companies even in this digital age continue to spend money blindly or at best with limited knowledge often spending money on advertising in a particular publication just because their competitors do without knowing if it actually generates any leads or income.

Louis Walsh signs X-Factor hot property

Written on December 7th, 2009 by Marcus and filed in Marcus Marsh's Blog

After months of wowing the country with their own brand of song and dance, the popular X Factor finalists have been signed up by Louis Walsh.

Are changes required in SEO strategy for Bing?

Written on December 6th, 2009 by David and filed in digital marketing, web

Bing although still relatively new is gaining market share from Google (searches for October were up 7%) and as a result it is important to understand the changes needed to an SEO strategy to ensure you are well placed on this search engine as well.

Bing has different algorithms from Google but even so they both still look for good content which is in context and relevant links so it is not so much that they search differently but that they display their results differently which is the important difference.

Joined Up Marketing in a B2B world

Written on December 2nd, 2009 by David and filed in marketing-strategy

There has been much talk about integrated marketing campaigns and it is vital in today’s world that companies ensure that they have a multi channel approach to marketing that is integrated and consistent across all media. But is this enough?

Just because communication has always been done a certain way doesn’t mean it always will

Written on December 1st, 2009 by Marcus and filed in digital marketing, marketing-strategy

For years businesses have been marketing their products and services using tried and tested routes to market from above the line, through the line, and below the line, to direct and indirect. Carry on this way and the chances of them maintaining any success are rapidly declining.