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Archive for November, 2009

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Written on November 30th, 2009 by Marcus and filed in advertising
When you consider the energy saving using a dishwasher instead of washing up by hand is the same as boiling a kettle 7 times, and the difference in water saving is equivalent to 200 showers every year, you quickly realise that standing at the sink doing the dishes is a whole lot of wasted money down the drain.
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Written on November 27th, 2009 by David and filed in miscellaneous case studies
Purple Frog are currently working on a new multi supplier ecommerce site for Photogether who are planning to offer a new online presence that professional photographers can use for purchasing presentation products. The majority of the products will be related to weddings and will offer the photographer albums, frames and mounts from a wide range of suppliers through one easy to use portal.
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Written on November 26th, 2009 by David and filed in digital marketing, marketing-strategy, web
I have just read this article on UtalkMarketing and have repeated it below as it is so relevant to marketing teams with B2B businesses.
Social media marketing will become increasingly important to business-to-business (B2B) marketing in 2010, according to a new magazine poll.
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Written on November 23rd, 2009 by David and filed in conferences/exhibitions, purple frog news
Our day at the Oxprentice event on the 18th November see earlier blog was a great success as along with me and Steve Cook from Purple Frog we also had 3 members of the G&D team Marcus, Tom and Juri and Irene Donaldson from Nestle as mentors and judges for the day. We had 5 teams all researching and preparing flavours and putting together marketing plans which we were able to advise them on during the day.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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