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Archive for October, 2009

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Written on October 24th, 2009 by David and filed in advertising, digital marketing
Travis, Dizzee Rascal, Speech Debelle and many other artists are set to enjoy windfalls after a landmark deal between independent record labels and YouTube.
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Written on October 16th, 2009 by David and filed in miscellaneous case studies
The PGA have just finished exhibiting at the 20th anniversary of Sportel Monaco the International Sports Convention for television and media and Purple Frog worked with them for the second year running to ensure that their stand was designed, built and ready for them on their arrival from US.
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Written on October 14th, 2009 by Marcus and filed in yuasa case studies
To coincide with the peak season for automotive battery sales Purple Frog has created a new UK trade incentive scheme for Yuasa, the world’s leading battery manufacturer.
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Written on October 6th, 2009 by David and filed in advertising, digital marketing
The commercialisation of football has lead to the Ukraine v England match being shown on the internet rather than on TV as would normally be the case. All football associations are able to sell the rights of their home games to the highest bidder (in this instance it may have been the only bidder) and as the purchaser is looking to make a return they will broadcast it in a manner which they believe will maximise it for them.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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