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Archive for October, 2009

travis_01_nicholas-lorden

Independent musicians set for windfall after YouTube deal

Travis, Dizzee Rascal, Speech Debelle and many other artists are set to enjoy windfalls after a landmark deal between independent record labels and YouTube.

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PGATour

Purple Frog and the PGA at Sportel Monaco

The PGA have just finished exhibiting at the 20th anniversary of Sportel Monaco the International Sports Convention for television and media and Purple Frog worked with them for the second year running to ensure that their stand was designed, built and ready for them on their arrival from US.

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Let’s Play Yuasa Power Points

To coincide with the peak season for automotive battery sales Purple Frog has created a new UK trade incentive scheme for Yuasa, the world’s leading battery manufacturer.

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1908_england

Why football on the internet is here to stay

The commercialisation of football has lead to the Ukraine v England match being shown on the internet rather than on TV as would normally be the case. All football associations are able to sell the rights of their home games to the highest bidder (in this instance it may have been the only bidder) and as the purchaser is looking to make a return they will broadcast it in a manner which they believe will maximise it for them.

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cinema

Twitter can make or break marketing for a movie

An article today in Advertising Age highlights how twitter can boost or destroy a films box office rating almost before it has got off the ground.

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  • The Golden Arches

    #McDstories – McDonald’s first Twitter crisis of 2012?

    On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]

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