Online advertising ‘overtakes TV’

Written on September 30th, 2009 by David and filed in advertising, digital marketing

A recent report has indicated that spending on online advertising has overtaken that of television advertising for the first time.

Online spend grew by 4.6% in the first half of 2009 reaching £1.752 billion whilst in the same period TV spend shrank by 16.1% to £1.639bn.

Advertising generally has fallen by 16% during the period according to a study by Internet Advertising Bureau and PricewaterhouseCoopers.

The Power of Mobile Marketing in campaigns

Written on September 16th, 2009 by David and filed in digital marketing, marketing-strategy

At a digital marketing event earlier this summer at the Chartered Institute of Marketing in Cookham I was impressed by the amount of conversation that reveloved around the use of mobile technology. One of the main speakers was Chris Dadd, Global Head of Mobile CRM at the Royal Bank of Scotland and he gave a detailed explanation of how RBS are using mobile technology to interact with their customers and how the take up of this technology was expected to supercede that of the Internet, as it is now understood.

The Beatles are ‘Getting Better’

Written on September 8th, 2009 by Marcus and filed in Marcus Marsh's Blog

The sound quality on these stereo remasters is undoubtedly going to be better than the original 1960s recordings, and the Abbey Road engineers devoted hard work should probably be commended.

Because you’re worth it

Written on September 6th, 2009 by Marcus and filed in advertising

In this crunch time of uncertainty, falling house prices and credit shortages, consumers have been snapping their wallets shut and steeling themselves until green shoots and daylight reappear.

How do member based organisations retain and grow their life-blood?

Written on September 2nd, 2009 by Will and filed in branding, marketing-strategy

Member-based organisations are waking up, some with a bump, to the reality that in today’s world they can no longer automatically rely on the loyalty of established members or that they will renew their subscriptions next year. So why are more people questioning the value of membership? It’s easy to blame the economic downturn. It’s equally easy to conclude that organisations are not providing enough benefits to be attractive, but the simple truth is that if people want to be a member enough, they will pay for it. The question is not ‘are we offering enough benefit?’ but ‘are we offering the right kind of benefit?’