The science of creativityfiled in: blog archive
written by Nick on August 14th, 2009 |
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The Royal Institution of Great Britain has engaged Purple Frog as their brand and marketing agency since April 2009.
Our remit has been to redefine the Royal Institution’s positioning and communication strategy in order to create greater understanding of its role in, and relevance to, the UK and international science community, school and university education, business and the general public.
Having completed the first phases of this work, we are developing a range of brand and marketing communication programmes designed to reinforce the Institution’s status, build brand awareness, increase partner and sponsorship opportunities, drive up corporate and individual membership numbers and promote RI events, activities and venues.
RI is most widely known for the world renowned Faraday Christmas Lectures, televised since the 1960’s and as a central focus for pioneering scientific innovation, research and debate since gaining it’s Royal Charter in 1799.
With some of the most famous scientists of the last 200 years, including 14 Nobel prize winners, as it’s historic driving force, RI has undergone substantial change over the last 5 years in order to continue inspiring today’s and tomorrows scientists.
Regeneration of the institutions Mayfair exhibition, museum and lecture spaces combine with new venue, restaurant and cafe facilities to offer a prime experience to a broad spectrum of visitors.
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For further reading on Institution branding see http://purplefrog.co.uk/?p=685
And to see more of our work for The Royal Institution of Great Britain:
http://purplefrog.co.uk/?p=690