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Archive for August, 2009

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Written on August 14th, 2009 by Nick and filed in marketing-strategy
The Royal Institution of Great Britain has engaged Purple Frog as their brand and marketing agency since April 2009. Our remit has been to redefine the Royal Institution’s positioning and communication strategy in order to create greater understanding of its role in, and relevance to, the UK and international science community, school and university education, business and the general public.
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Written on August 13th, 2009 by David and filed in advertising
There was a time when advertising (the off line variety) was a ‘must do’ activity for most marketers and their budgets. There were various reasons for this – Business chiefs insisted on it because it was the done thing and high profile, it gained visibility for some brands…
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Written on August 11th, 2009 by Marcus and filed in branding, marketing-strategy
65,000 of you are going to die before the end of winter.
A great way to get someone’s attention – scare the living daylights out of them.
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Written on August 11th, 2009 by James and filed in James Olney's Blog
Some of you on our mailing list would have received our Christmas email. Part of the fun included an online quiz and a print’n'make game…
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Written on August 10th, 2009 by David and filed in David Finch's Blog
There is nothing like a local event to help focus the marketing mind. Raising funds for local organisations and charities is often more challenging than paid work, but a positive outcome leads to a great feeling of a job well done…
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