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Bosch – new campaign

Purple Frog has created a new UK brand awareness campaign for Bosch, running across press advertising and POS, promoting 4 key white goods product categories and new products within the portfolio.

The campaign focuses on Bosch global ‘Energy Saving’ positioning, supported by the ‘Which? Best Domestic Appliance brand 2009’ award, won earlier in the year and uses new global brand guidelines. The campaign broke in June and will run to end 2009.

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One Response to “Bosch – new campaign”

James says:

August 6, 2009 at 12:01 pm

Further reading:

Bosch / Walt Disney Studios – WALL•E Joint venture
http://purplefrog.co.uk/?p=350

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