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Archive for August, 2009
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Written on August 27th, 2009 by David and filed in advertising, digital marketing, web
Recent findings from Forrester Research shows has revealed that 70% of online adults over 55 use social networking and whilst being over 34 doesn’t lead to you being a silver surfer those over this age are now make up the majority of Facebook, Twitter and other social media users.
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Written on August 26th, 2009 by Marcus and filed in Marcus Marsh's Blog
The anguish and horror on the faces of the small group of people assembled in front of Guernica at Museo Reina Sofia, Madrid, were almost a real-life mirror image of the 1937 Picasso mural.
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Written on August 26th, 2009 by David and filed in advertising, digital marketing
Today’s buzz is that YouTube has decided to increase the amount of advertising revenue they are willing to share with those who put up videos that are heavily frequented.
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Written on August 24th, 2009 by David and filed in digital marketing, marketing-strategy
Marketers have always had the understanding of defining target audiences as an underlying principle of effective delivery. This principle is important, as whilst marketing may work without understanding your audience it will be more wasteful and therefore more costly on the return it delivers.
It is important though to take this principle one step further and to understand customer behaviour. This is vital, as customers will act differently depending on the arena they are in. Consumers have different purchasing habits and triggers than large corporate whilst SME’s will fluctuate between the two often acting as an individual but in certain decisions acting in a more corporate fashion. Once a target audience has been defined it is necessary to clearly understand what behavioural pattern they exhibit if you want to be successful against your competition.
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Written on August 16th, 2009 by Marcus and filed in advertising
I was told a great story/analogy last night by a friend who works as an sound engineer at a radio station in Bristol. It came about following a disagreement on wit within press advertising which then migrated into humour in radio ads and whether the message gets lost at the expense of humour (or attempted humour)…
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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