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Archive for July, 2009
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Written on July 31st, 2009 by Will and filed in Will Spencer's Blog
Everyone understands the world is going through a period of change. The changes are profound and fundamental. They are also irreversible. The economic downturn has been a catalyst – the straw that broke the back of doing things the way they have always been done, but the writing has been on the wall for ages…
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Written on July 31st, 2009 by James and filed in digital marketing, web
It was announced this week that Microsoft and Yahoo have finally found a way to make a partnership work.
Both companies have been involved in the search engine market almost from its conception and for a long time ruled the roost…
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Written on July 31st, 2009 by James and filed in digital marketing, web
Some of you may have heard of gravatars and may even have one but for most people the term gravatar means nothing. Well its your lucky day and you are going to learn something new!…
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Written on July 27th, 2009 by Mandy and filed in emi music case studies, music & media case studies
Purple Frog were asked by EMI Classical to develop an online magazine. This emag was to contain rich media; music and video clips, along with articles and reviews. The objective was to encourage readers to buy both CD’s and downloads from Play.com and EMI’s own download portal. The magazine called Classical-e was developed to replace [...]
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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