Last week I gave a lecture to 2nd year marketing undergraduates at Oxford Brookes University. I was invited to act as a guest speaker by Sally Harridge-March one of the senior lecturers in the marketing department…
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
