Purple Frog and the science of creativityfiled in: blog archive
written by Nick on March 12th, 2009 |
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We are delighted to announce that The Royal Institution of Great Britain has engaged Purple Frog as their brand and marketing agency.
Purple Frog has been engaged to redefine the Royal Institution’s positioning and communications strategy in order to create greater understanding of its role in, and relevance to, the UK and international science communities, school and university education, business and the general public.
We intend to develop a range of brand and marketing communication programmes designed to reinforce the Institutions status, increase partner and sponsorship opportunities, drive up corporate and individual membership numbers and promote RI events, activities and venues.
The Royal Institution is widely known for the Faraday Christmas Lectures which first started in 1825, and are now televised annually and as a central focus for pioneering scientific innovation, research and debate since gaining it’s Royal Charter in 1799.
With some of the most famous scientists of the last 200 years, including 14 Nobel prize winners, as it’s historic driving force, the Royal Institution has undergone substantial change over the last 5 years in order to continue inspiring today’s, and tomorrow’s, scientists.
Regeneration of the Institution’s Mayfair exhibition, museum and lecture spaces combine with new venue, restaurant and cafe facilities to offer a prime experience to a broad spectrum of visitors.
Purple Frog is looking forward to fulfilling a pivotal role in the Royal Institution’s development strategy.
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