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Archive for March, 2009
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Written on March 31st, 2009 by David and filed in digital marketing, web
Having news articles on your website that are current and properly optimised for search engines can do much to boost can increase the reach of your website.
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Written on March 19th, 2009 by David and filed in digital marketing, web
This is an online technique that uses pre-existing online social networks to increase brand awareness and/or directly increase other marketing objectives such as sales growth.
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Written on March 12th, 2009 by Nick and filed in marketing-strategy
We are delighted to announce that The Royal Institution of Great Britain has engaged Purple Frog as their brand and marketing agency.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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