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Archive for February, 2009
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Written on February 24th, 2009 by Jon and filed in advertising
The new TV ad for the Halifax features their employees demonstrating an impressive array of acrobatic skills to give their loyal savers a reward. With only each other for support they battle to reach their customer base wherever they may be.
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Written on February 9th, 2009 by Nick and filed in marketing-strategy
Tresco Estate in the Isles of Scilly has appointed Thame based advertising agency Purple Frog to work with them in the development of a new marketing strategy.
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Written on February 3rd, 2009 by David and filed in advertising
A strange comment you may think from an advertising agency, but it is true. It is true because most advertising is done for the wrong reason, adverts are placed by lots of businesses because their competitors advertise in a particular publication or even worse because they were offered a “cheap deal” by the media owner. If the deal is in the wrong publication because your audience does not read it, or if the advert does not have a clear message and a call to action then it will not get a response therefore even a cheap deal is a waste of money.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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