Looking for new effective ways of advertising is going to be important over the coming months and one article I have come across demonstrates one option very clearly. An article in the Japan Times discusses the phenomenon of Tissue pack advertising.
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
