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Archive for December, 2008
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Written on December 29th, 2008 by David and filed in branding
In the knowledge economy, where agility outperforms size, where the customer is king, and creative, passionate people your only armament – new forms of leadership and team play are keys to success.
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Written on December 29th, 2008 by David and filed in marketing-strategy
We believe that everything is routed in a big idea, that success can be achieved by following a big idea, by remaining focused and letting the big idea inform and manage your decisions…
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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