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Archive for November, 2008
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Written on November 27th, 2008 by Mandy and filed in travel & leisure case studies
Cotswold District Council have the responsibility of marketing a wide range of tourist attractions & some of the most scenic and picturesque towns in England.
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Written on November 24th, 2008 by James and filed in marketing-strategy
My inbox has just gone “ping” so being ever alert to my clients’ needs I looked immediately. Only to see the sender was my sister. At this point I sagged a little wondering what or who she was going to moan about now but to my pleasant surprise she sent me something interesting… a voucher entitling me to 40% off all wine and champagne at any store within the Threshers’ group between now and the start of December!
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Written on November 17th, 2008 by Marcus and filed in branding
My ‘turn-key-and-hope’ car is giving me problems in the morning. I have choices, many choices. I could continue this dawn misery; I could get a lift to work with someone else; I could replace my car for a newer model; or I could listen to the press ads, TV ads, cinema ads, radio ads, 48 sheet poster ads, adshels, pr articles, Jeremy Clarkson test drives, Which? opinions, DM pieces, online ads, WOMs, blogs, social network sites, viral sites, emails… and… consider another brand!
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Written on November 12th, 2008 by Will and filed in branding
Brand is now so much a part of public and business language and thinking that it has gained a life of its own and is used and interpreted in an infinite number of ways. It is wrongly synonymous with big business, big spend, high street retail, fashion, design – things that most small business leaders do not consider relevant.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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