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Archive for October, 2008
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Written on October 29th, 2008 by David and filed in digital marketing, web
A company’s online presence incorporates more than a web site it refers to how it communicates with all customers, suppliers and stakeholders via the Internet. This communication can take a variety of forms…
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Written on October 27th, 2008 by Jon and filed in branding
Inspiring, entertaining, recognised and loved by millions internationally; Bond is the ultimate brand. As we wait for the unveiling of the latest 007 film perhaps now is the ideal time to ask why and how this brand has remained so well-loved and relevant for the past 46 years.
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Written on October 24th, 2008 by Mandy and filed in purple frog news
We operate in a world driven by the need to communicate effectively. At Purple Frog, our single-minded aim is to create effective communications for and, more importantly, with our clients.
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Written on October 22nd, 2008 by James and filed in digital marketing, web
Certain conversations I have with clients every week. There are some basic principles and ideas that apply to all websites and one of the key ones is every 6 months review your website. Never leave it more than a year and if you are able to we recommend casting an objective eye over your site every month.
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#McDstories – McDonald’s first Twitter crisis of 2012?
On 18th January McDonald’s started a twitter campaign to promote the brand’s guarantee of fresh produce with the hashtags #MeetTheFarmers and #McDstories. The wholesomeness of the campaign’s intentions soon crashed and burnt as consumers started to supply their own #McDstories (and comments). Topics covered included the meat content, McDonald’s horror stories – such as fingernails [...]
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